As a digital marketing leader, it’s important to stay up-to-date with the latest regulations and technologies that impact your industry.
One such technology that you should be aware of is the Global Privacy Control (GPC).
So, what exactly is the GPC? In a nutshell, it’s a protocol that allows consumers to set a choice about the sharing of their data, and other legally required consents, right in their browser. This means that users can easily opt-out by turning on the global privacy control in their browser.
It’s essential for consumer brands companies to add the GPC to their websites as soon as possible. One brand (Sephora) recently faced a $1.2 million fine for failing to provide the GPC opt-out for consumers.
Consumer brands should get GPC onto their websites fast, and now there is a fast and easy way to do it.
To help companies comply with CCPA, WireWheel is offering a new free 30-day trial that includes GPC.
With WireWheel, you can easily deploy the GPC and ensure compliance with CCPA in minutes. Configure and brand your consumer choice center in minutes, and embed the GPC and your Consumer center in a single line of code.
Our WireWheel Team will be standing by to help! WireWheel is the fastest and most efficient way to deploy GPC, and protect your marketing program.
Get Started Fast With Global Privacy Control in WireWheel’s Free Trial!
- Configure and launch consent and preference center
- Easily integrate with your tag managers
- Visualize user consent and preference data
- Integrates w/ 600+ marketing tools, no code.
(Including HubSpot, Marketo, Adobe, Eloqua, and Salesforce)