Featured Insight
Five Privacy Predictions for 2021 from Forrester
WireWheel
Forrester
Marketing Technology 101 for Privacy Officers: What Is the Marketing Team Up To?
A marketer has to balance all of the tools that they're going to deploy and utilize all of the data at their fingertips. But they more and more have to be really attentive to their brand and their brand's reputation. And…data they're utilizing, and the ways in which...
Privacy Technology Implementations: Lessons Learned
Everybody views data privacy through a different lens: through your general counsel; through your technology team; or even your technology stack. “What problems were you trying to address when picking a data privacy solution?” asks Stephen Buko. Stephen is WireWheel’s...
Is This the Way the Cookie Crumbles?
Written by Rick Buck, Chief Privacy Officer, WireWheelAlmost from the beginning of the internet’s transition to an e-Commerce superhighway, cookies have been the primary way most advertisers target users online. Cookies track your browsing history, building user...
Data Privacy Day in the Years to Come
January 28 marked the annual Data Privacy Day. In recognition, WireWheel CEO Justin Antonipillai brought together a group of leading international privacy experts to discuss what changes they posit for both the near and long term. The Acting Under Secretary, U.S....
Privacy Merits Pride of Place
A lot of the way that we approach security can be applied to privacy. [Like] the methodology of ‘Defense in Depth.’ Likewise, with privacy, I think the technology and the process that you put in place can provide the same kind of maximized opportunity for spotting...
Privacy Law Update – Virginia’s Consumer Data Protection Act
Written by Rick Buck, Chief Privacy Officer, WireWheel From a privacy perspective, 2021 is getting off to a quick start here in the United States. Privacy bills in New York and Minnesota are moving forward. Washington’s Privacy Act is gaining energy and now has a...
WireWheel Supports Global Privacy Control (GPC)
Written by Rick Buck, Chief Privacy Officer, WireWheel Remember Do Not Track (DNT), the web browser setting that requests that a web application disable tracking of an individual user? Well, it looks like it has a new sibling, the Global Privacy Control (GPC). The GPC...
Five Privacy Predictions for 2021 from Forrester
“Before I dive in into the specific predictions...[I just want to say that] I think that privacy professionals today understand this very well, but sometimes the larger organization might struggle to see it.” Privacy is about requirements, it’s about regulation, it’s...
Consumer Retargeting: What’s the Problem?
“I admit that I don't understand.” says Alyce General Counsel Andy Dale. “I don't understand the [consumer’s] frustration and maybe it's because in law school you get pounded with this concept of damages. How is the person damaged?” He asks: What is frustrating about...
Ethical Marketing: The First Consumer Touchpoint is Trust
The AdTech industry is in a bit of a crisis. “We have a system that is out of alignment,” Hearst Magazines president and incoming IAB [1] chairman Troy Young said….The ad tech industry has tried to address the problem on its own...But those efforts have proven...
Privacy by Design
In his seminal 1965 book, Unsafe at Any Speed: The Designed-In Dangers of the American Automobile, Ralph Nader accused American car manufacturers of not only being reticent to introduce safety features, but purposefully designing in features that created unsafe...
Federal Privacy Law in 2021?
On December 9, just one week after WireWheel’s SPOKES Privacy Technology Conference, where the concept of a U.S. federal privacy law was widely discussed, the Senate Committee on Commerce, Science, and Transportation held a hearing that raised this very issue. Framing...