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Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part I
More on this in Part II of this post
Privacy by Design
In his seminal 1965 book, Unsafe at Any Speed: The Designed-In Dangers of the American Automobile, Ralph Nader accused American car manufacturers of not only being reticent to introduce safety features, but purposefully designing in features that created unsafe...
Federal Privacy Law in 2021?
On December 9, just one week after WireWheel’s SPOKES Privacy Technology Conference, where the concept of a U.S. federal privacy law was widely discussed, the Senate Committee on Commerce, Science, and Transportation held a hearing that raised this very issue. Framing...
Data Privacy and the Pandemic
A Principled Approach Data privacy and protection has become even more top-of-mind during the COVID-19 pandemic. What were once arcane matters for cybersecurity and governance professionals, legislators, and marketers, has become public discourse. The argument for...
Another Round of Proposed CCPA Modifications
On December 10, 2020, the California Attorney General proposed new modifications to the CCPA. The proposed modifications are in response to comments received about the October 12, 2020 proposed modifications to the “final” CCPA regulations, issued August 14, 2020....
Privacy Shield: Two Key Players Discuss “What Now and Next?”
In the plenary session of WireWheel’s SPOKES Privacy Conference two central figures in crafting transatlantic data transfer protection schemata ― Bruno Gencarelli and Justin Antonipillai ― discussed where things are post-Schrems II, and where they may be headed. Bruno...
Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part II
As discussed in Part I of this blog, leading edge companies are looking at the trends in data privacy and recognizing two things: 1) This trend is likely to continue and 2) while it presents challenges to the marketing ecosystem as it exists today, it also presents...
Women in Privacy Lead the Way
The CIO.com article Women in tech statistics: The hard truths of an uphill battle (White, 2020) presents a mixed bag of some positive trends and very bad experiences. Consider: “According to data from the National Science Foundation,” writes White, “more women than...
Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part I
Since the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) came into effect (May 2018 and January 2020 respectively), the concept of “ethical marketing” has increasingly become top of mind. Of course, the immediate concern for...
Canada Introduces New Federal Privacy Bill
On November 17, the Canadian government drafted new privacy legislation that would make significant changes to their existing federal privacy laws. If passed, Bill C-11, the Digital Charter Implementation Act (DCIA), would replace Part 1 of the Personal Information...
Does Your Company Advertise on Facebook? Get the Facts About Facebook LDU, Retargeting & CCPA
Are you advertising on Facebook and are confused by its “Limited Data Use” feature? Check out our latest infographic to get a clear picture of what this means for your retargeting efforts and for tips on achieving or maintaining CCPA compliance.Facebook’s “Limited...
WireWheel + Mulesoft: Integrated Application Networks to Accelerate Privacy Compliance
Increasingly stringent privacy laws underscore the importance of proactive data management. WireWheel customers are adopting new models for data management that protect consumer privacy while making operations more efficient. As part of that effort, privacy and IT...
How Does CCPA Affect Mergers & Acquisitions?
If your company is preparing for a liquidity event or doing the due diligence associated with acquiring a business, there are privacy implications you should be considering. One consideration is the costs associated with coming into compliance of the newly purchased...