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Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part I

More on this in Part II of this post

Privacy by Design
Privacy by Design

In his seminal 1965 book, Unsafe at Any Speed: The Designed-In Dangers of the American Automobile, Ralph Nader accused American car manufacturers of not only being reticent to introduce safety features, but purposefully designing in features that created unsafe...

Federal Privacy Law in 2021?
Federal Privacy Law in 2021?

On December 9, just one week after WireWheel’s SPOKES Privacy Technology Conference, where the concept of a U.S. federal privacy law was widely discussed, the Senate Committee on Commerce, Science, and Transportation held a hearing that raised this very issue. Framing...

Data Privacy and the Pandemic
Data Privacy and the Pandemic

A Principled Approach Data privacy and protection has become even more top-of-mind during the COVID-19 pandemic. What were once arcane matters for cybersecurity and governance professionals, legislators, and marketers, has become public discourse. The argument for...

Another Round of Proposed CCPA Modifications
Another Round of Proposed CCPA Modifications

On December 10, 2020, the California Attorney General proposed new modifications to the CCPA. The proposed modifications are in response to comments received about the October 12, 2020 proposed modifications to the “final” CCPA regulations, issued August 14, 2020....

Privacy Shield: Two Key Players Discuss “What Now and Next?”
Privacy Shield: Two Key Players Discuss “What Now and Next?”

In the plenary session of WireWheel’s SPOKES Privacy Conference two central figures in crafting transatlantic data transfer protection schemata ― Bruno Gencarelli and Justin Antonipillai ― discussed where things are post-Schrems II, and where they may be headed. Bruno...

Women in Privacy Lead the Way
Women in Privacy Lead the Way

The CIO.com article Women in tech statistics: The hard truths of an uphill battle (White, 2020) presents a mixed bag of some positive trends and very bad experiences. Consider: “According to data from the National Science Foundation,” writes White, “more women than...

Canada Introduces New Federal Privacy Bill
Canada Introduces New Federal Privacy Bill

On November 17, the Canadian government drafted new privacy legislation that would make significant changes to their existing federal privacy laws. If passed, Bill C-11, the Digital Charter Implementation Act (DCIA), would replace Part 1 of the Personal Information...

How Does CCPA Affect Mergers & Acquisitions?
How Does CCPA Affect Mergers & Acquisitions?

If your company is preparing for a liquidity event or doing the due diligence associated with acquiring a business, there are privacy implications you should be considering. One consideration is the costs associated with coming into compliance of the newly purchased...