Ultimate Guide to
Preference and Consent Management, and the Global Privacy Control
In this comprehensive guide, we'll explore various aspects of consumer choice management, including:
- What is the Global Privacy Control, and how to implement it fast
- Do Not Sell or Share My Data (CCPA)
- Cookies, pixels, scripts, and tags
- The role of consent management platforms
- How consent management relates to compliance under US State (CCPA) and Federal laws, along with international regulations like GDPR and LGPD.
What is Opt-Out Management?
Opt-out management refers to the process of allowing customers to withdraw their consent or “opt-out” of having their personal data collected, used, or shared by a business. This is an essential component of privacy compliance, as businesses must respect their customers’ choices and provide them with the option to opt-out of data collection practices. Opt-out management ensures that businesses only process personal data for customers who have explicitly consented, thereby maintaining compliance with privacy regulations and fostering trust among customers.
Under California Consumer Privacy Act (CCPA), for example, there are two specific opt-outs that companies should support:
- Opt-Out of Sale of Personal Information: Under CCPA, consumers have the right to opt-out of the sale of their personal information. Businesses must provide a clear and conspicuous link on their website or mobile app, titled “Do Not Sell My Personal Information,” leading to a webpage where consumers can exercise this right. The opt-out process should be easy to navigate and should not require the creation of an account or unnecessary steps.
- Opt-Out of Targeted Advertising: Though not explicitly stated in the CCPA, businesses should consider providing consumers with the option to opt-out of targeted advertising, as selling personal information for targeted advertising purposes may be considered a sale under the law. By offering an opt-out mechanism for targeted advertising, businesses can reduce the risk of non-compliance.