Zero Party Data

Are Marketing Metrics Blinded by the Light?

Learn how you can measure the effectiveness of your marketing and advertising efforts in this age of heightened consumer privacy. Read More

Marketing Technology 101 for Privacy Officers: What Is the Marketing Team Up To?

Learn how you should be evaluating your marketing technology stack as third-party cookies are phased out. Read More

Is This the Way the Cookie Crumbles?

Learn what's incoming for third-party cookies and how this will affect martech/adtech and retargeting for organizations of all sizes. Read More

Consumer Retargeting: What’s the Problem?

Read our SPOKES Privacy Conference recap blog to see what several privacy experts have to say about the future of retargeting under CCPA and CPRA. Read More

Ethical Marketing: The First Consumer Touchpoint is Trust

Learn how smart, consumer-focused, market-driven companies are leveraging privacy and trust as a brand opportunity. Read More

Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part II

Watch LiveRamp's Rishabh Jain and WireWheel Founder Justin Antonipillai as they discuss ethical marketing. Read More

Does Your Company Advertise on Facebook? Get the Facts About Facebook LDU, Retargeting & CCPA

Is your organization ready to deal with Facebook LDU? This checklist will help you understand what LDU is, its impacts on retargeting and CCPA compliance. Read More

Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part I

Learn about ethical marketing and how to leverage data privacy to improve customer experience and brand. Read More