Consent and preference management should be an important piece of your privacy approach. And it will become crucial in years to come.
Consent and Preference Management: Regulatory table stakes or consumer insight?
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Blog: Marketing Articles
Category: All | Analyst | CCPA & CPRA | Company | Marketing | Privacy | Privacy Law Update | Privacy Shield | Privacy Tech | Regulations
What Do I Need to Do for My Website to Be Compliant?
Website compliance is very important yet challenging. This checklist covers some of the must-dos to get your website compliant with privacy regulations.
Zero Party Data
Learn the benefits of a zero-party data strategy when it comes to collecting consumer information in order to accelerate trust in your brand.
Are Marketing Metrics Blinded by the Light?
Learn how you can measure the effectiveness of your marketing and advertising efforts in this age of heightened consumer privacy.
Marketing Technology 101 for Privacy Officers: What Is the Marketing Team Up To?
Learn how you should be evaluating your marketing technology stack as third-party cookies are phased out.
Is This the Way the Cookie Crumbles?
Learn what’s incoming for third-party cookies and how this will affect martech/adtech and retargeting for organizations of all sizes.
Consumer Retargeting: What’s the Problem?
Read our SPOKES Privacy Conference recap blog to see what several privacy experts have to say about the future of retargeting under CCPA and CPRA.
Ethical Marketing: The First Consumer Touchpoint is Trust
Learn how smart, consumer-focused, market-driven companies are leveraging privacy and trust as a brand opportunity.
Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part II
Watch LiveRamp’s Rishabh Jain and WireWheel Founder Justin Antonipillai as they discuss ethical marketing.
Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part I
Learn about ethical marketing and how to leverage data privacy to improve customer experience and brand.
Does Your Company Advertise on Facebook? Get the Facts About Facebook LDU, Retargeting & CCPA
Does your company advertise on Facebook? Get the facts about Facebook LDU, retargeting and CCPA.