Learn how you can measure the effectiveness of your marketing and advertising efforts in this age of heightened consumer privacy.
Are Marketing Metrics Blinded by the Light?
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Blog: Marketing Articles
Category: All | Analyst | CCPA & CPRA | Company | Marketing | Privacy | Privacy Shield | Privacy Tech | Regulations | State Privacy Law
Marketing Technology 101 for Privacy Officers: What Is the Marketing Team Up To?
Learn how you should be evaluating your marketing technology stack as third-party cookies are phased out.
Is This the Way the Cookie Crumbles?
Learn what’s incoming for third-party cookies and how this will affect martech/adtech and retargeting for organizations of all sizes.
Consumer Retargeting: What’s the Problem?
Read our SPOKES Privacy Conference recap blog to see what several privacy experts have to say about the future of retargeting under CCPA and CPRA.
Ethical Marketing: The First Consumer Touchpoint is Trust
Learn how smart, consumer-focused, market-driven companies are leveraging privacy and trust as a brand opportunity.
Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part II
Watch LiveRamp’s Rishabh Jain and WireWheel Founder Justin Antonipillai as they discuss ethical marketing.
Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part I
Learn about ethical marketing and how to leverage data privacy to improve customer experience and brand.
Does Your Company Advertise on Facebook? Get the Facts About Facebook LDU, Retargeting & CCPA
Does your company advertise on Facebook? Get the facts about Facebook LDU, retargeting and CCPA.