Three Ways to Update Your Website Now For California’s New Privacy Laws
The California Privacy Rights Act (CPRA) has ushered in sweeping changes to the way companies doing business in California must handle user data on their website. This law requires that website owners make three specific updates. To ensure compliance with CPRA, website owners should review any existing privacy policies to ensure their websites meet all requirements in order to avoid potential financial penalties from the state of California.
Three major changes that must take place to provide customers with an easy user experience while ensuring legal compliance.
1. Turn on Global Privacy Control (GPC)
Consumers now can exercise their legal privacy rights in one easy step via GPC. GPC is a valid way for California consumers to opt-out of the sale of their personal information.
2. Get explicit consent from visitors before collecting their data and allow them to opt-out of having their data collected
Consumers have the right to know what personal information is being collected about them, why it is being collected, and how it is being used. This includes the right to request that their personal information be deleted. Businesses must provide a clear and conspicuous link on their website’s homepage that says “Do Not Sell My Personal Information” in order to comply with this requirement. The CPRA also gives consumers the right to opt-out of the sale of their personal information. Businesses must provide a clear and conspicuous link on their website’s homepage that says “Opt-Out of the Sale of My Personal Information” in order to comply with this requirement.
3. Provide a clear explanation of how their data will be used
The privacy notice on your website must be updated to include a clear disclosure of how data is being collected and used.
CPRA has brought about important changes which every website owner needs to be aware of in order to protect user data and comply with applicable laws. Website owners have an obligation—both legally and ethically—to understand these new regulations and update their websites accordingly in order to avoid costly fines or potential lawsuits resulting from non-compliance. Taking proactive steps now will help keep you compliant while also avoiding unnecessary legal fees later on down the line; so don’t delay — get informed about CPRA today!
Need help staying up-to-date with all the changes? We Can Help.