As a digital marketing leader, it’s important to stay up-to-date with the latest regulations and technologies that impact your industry.
One such technology that you should be aware of is the Global Privacy Control (GPC).
So, what exactly is the GPC? In a nutshell, it’s a protocol that allows consumers to set a choice about the sharing of their data, and other legally required consents, right in their browser. This means that users can easily opt-out by turning on the global privacy control in their browser.
This protocol is gaining traction, particularly in states like California and Colorado, where the states are checking websites to ensure that they can detect and enforce the GPC.
As a result, it’s essential for digital marketing leaders to understand what the GPC is and how it works.
There are Three Critical Steps You Should Take With Respect to GPC:
- Check to see if your website can capture a GPC signal. Your website team should know this, and our WireWheel team is happy to help you check,
- Make sure that if your website does recognize the GPC signal, that you have set up your website to block any third party data sharing (scripts, tags, pixels and cookies) for any visitor with GPC turned on, and
- Connect the signal to your marketing system or database to make sure that your marketing platforms obey that consumer choice.
In today’s digital world, understanding and respecting Global Privacy Control is essential for organizations to remain compliant with the latest regulations on consumer privacy protection.
Need help navigating these new regulations? We can help! Contact us today to meet with a privacy advisor.