Redefining the Marketer’s Relationship with Data in the Privacy Age
Chief Marketing Officer
Director, U.S. Privacy
Promontory Financial Group, an IBM company
Senior Global Privacy Counsel
Senior Product Manager
Marketers have spent the past two decades building digital marketing engines fueled by broad and relatively unrestricted collection and processing of personal data. However, privacy regulation, motivated by broader consumer concerns, has forced marketing organizations to rethink their relationship with data and re-approach the way they measure, track and target consumers.
We talk about the broader cultural shift in marketing and what leading marketers are doing today to rebuild their data-driven marketing organizations in the age of privacy.