Ethical Marketing: How to Establish and Retain Consumer Trust
Chief Marketing Officer
Vice President & Chief Privacy Officer
Associate General Counsel, Privacy & IP; Data Protection Officer
The Future of Privacy Forum
Consumer privacy is a public policy issue that has received substantial attention, especially in the United States and Europe. Ethical marketing begins with making data privacy a core value and viewing privacy regulations as an opportunity. This panel includes leaders from Deloitte, Adobe, and Shopify reinforce the importance of keeping up with ever-changing data privacy regulations and how to market ethically to consumers.