Leverage Privacy to Build Trust and Gain Customer Loyalty

Learn how to leverage best practices in marketing and privacy to build trust and gain customer loyalty.

WireWheel CMO Camille Landau was joined by Fatemeh Khatibloo, VP, Principal Analyst Serving CMO Professionals at Forrester to discuss:

• Your customers’ key privacy personas
• What your customers think about privacy and how you can build trust
• KPIs to measure the trust building success
• How to communicate the value of privacy across multiple stakeholders