IAB’s GPP And MSPA
VP – Privacy
VP – Engineering
Orrick, Herrington & Sutcliffe LLP
Sr Director of Product, Privacy and Data
IAB Tech Lab
The GPP is a framework of privacy principles that aim to provide guidance on data collection, use, and disclosure in the digital advertising ecosystem.
The MSPA, on the other hand, is a set of guidelines and standards for media supply chain transparency and data governance. The panel will consist of experts from the IAB and other organizations involved in developing and implementing the GPP and MSPA.