CPRA/Prop 24 Passes: Learn What to Do Now

Privacy professionals working for companies that do business with California residents need to pay attention. The California Consumer Privacy Act (CCPA) is the first comprehensive commercial privacy law in the United States. On Nov 4, 2020, it was announced that California’s Proposition 24 passed. Approval of Prop. 24 means the California Consumer Privacy Act (CCPA) will be amended to the California Privacy Rights Act (CPRA), which includes the establishment of a new privacy enforcement agency, new definitions for sensitive data with limits on use and sharing, and expanded breach liability.

Watch the latest “Privacy Conversation with Justin Antonipillai” to discuss the amendment of CCPA to CPRA and what the future holds for both California consumers and businesses that conduct business with or market to Californians. Justin is joined by Consumer Reports’ policy analyst, Maureen Mahoney, Ph.D., where they discussed the law’s effect on consumers, businesses, and predictions on how CPRA may influence other state and possibly federal legislation.