SPOKES Virtual Privacy Conference Winter 2022

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SPOKES Replay

Consent - Beyond Compliance

Anne Smith
Director, Demand Generation
WireWheel
Arnaud Gouachon
Chief Legal Officer
Contentsquare
Kara Larson
Principal Privacy & Compliance Counsel
6sense

Several state laws require consumers to opt-in and opt-out of targeted marketing. Companies can look at this as a compliance burden or as an opportunity. This panel will discuss how to take these new requirements – along with the deprecation of cookies- and turn it into an opportunity.