Consent And Preference Management Across The Globe Replay

Justin Antonipillai
Founder and CEO
Dona Fraser
Senior VP, Privacy Initiatives
BBB National Programs
Ruth Boardman
Bird & Bird

Once upon a time, consent was almost as simple as “just” managing cookies. Today, organizations are mobilizing to figure out strategies for managing consent across multiple channels, brands, and devices, from phones to smart TVs to connected appliances. This discussion will focus on how companies can use consent as a way to build trust, collect more first-party data, and be confident in their regulatory compliance.