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Ethical Marketing: How to Establish and Retain Consumer Trust

Consumer privacy is a public policy issue that has received substantial attention, especially in the United States and Europe. Ethical marketing begins with making data privacy a core value and viewing privacy regulations as an opportunity. This panel includes leaders from Deloitte, Adobe, and Shopify reinforce the importance of keeping up with ever-changing data privacy regulations and how to market ethically to consumers.

Featured Speakers

Moderator
Camille Landau

Chief Marketing Officer
WireWheel

Alisa Bergman

Vice President & Chief Privacy Officer
Adobe

Tanneasha Gordon

Senior Manager
Deloitte

Vivek Narayanadas

Associate General Counsel, Privacy & IP; Data Protection Officer
Shopify

Jules Polonetsky

CEO
The Future of Privacy Forum

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Know Your Data. Protect Customer Privacy. Get Ahead of Data Risks.