What Behavioral Economics Can Teach Privacy Officers

Any CPO knows that the hardest part about privacy isn’t the law – it’s the people. Developers, marketers and even executives ignore privacy considerations until an emergency strikes: a deal is lost, a fine is levied or a PR crisis emerges. For decades, the field of behavioral economics has studied why people ignore risk — and what organizations can do to get people to take the small steps necessary to avoid threats in the future.

We talk with Michael Hallsworth, PhD, Managing Director (Americas) for BIT, one of the leading applied behavioral insights firms, about using behavioral economics to influence culture and change behavior (and yes, even create better assessments along the way.)