Monitor Tags, Pixels, and Scripts in Real-Time
Top 5 Reasons Marketers Need to Implement Consent Management
In this comprehensive guide, we'll explore various aspects of consumer choice management, including:
- What is the Global Privacy Control, and how to implement it fast
- Do Not Sell or Share My Data (CCPA)
- Cookies, pixels, scripts, and tags
- The role of consent management platforms
- How consent management relates to compliance under US State (CCPA) and Federal laws, along with international regulations like GDPR and LGPD.
Pixels, scripts, and tags are various methods used by websites and marketing platforms to track user behavior and collect data for analytics, advertising, and personalization purposes.
A pixel (also known as a tracking pixel or web beacon) is a small, transparent image that is embedded in web pages or emails. When a user loads the page or opens the email, the pixel sends information back to the server, allowing businesses to track user behavior and engagement.
A script is a piece of code embedded in a web page that enables the execution of specific functions, such as loading external resources, collecting data, or making updates to the page’s content. Scripts can be used to track user behavior, implement analytics, and deliver personalized content.
A tag is a snippet of code that is added to a website to enable third-party tracking, analytics, or marketing tools. Tags are often used to deploy and manage pixels, scripts, and other tracking technologies. Tag management systems can help businesses streamline the implementation and management of tags on their websites.