Consent Management White Paper
Everything You Need to Know About Consent Management
How do we translate the age of big data into the era of privacy?
After two decades of unrestricted collection and use of personal information, marketers, developers, and privacy teams are struggling to answer the question.
When you need to collect consent
Regulations vary by region, but privacy laws require consents for four main categories of activities.
Process/use personal data:
Processing personal data casts the widest possible net for data use.
Behavioral advertising & targeting:
Privacy laws include a range of provisions aimed specifically at digital advertising use cases.
Sale/share personal data:
Sale of personal data typically includes most activities one would associate with sharing personal data.
Automated decision making & profiling:
Many digital products rely on algorithms to determine a customer experience based on a user’s profile.