Consent Management White Paper

Everything You Need to Know About Consent Management

How do we translate the age of big data into the era of privacy?

After two decades of unrestricted collection and use of personal information, marketers, developers, and privacy teams are struggling to answer the question.


Everything You Need to Know About Consent Management

In this white paper, we offer the data-driven leader a roadmap to building a consent management program that will ensure compliance while protecting your organization’s most important asset: data. We will also discuss the future of consent management platforms – and what potential buyers should consider as they look to build a consent management program that can adapt to future regulations.

When you need to collect consent

Regulations vary by region, but privacy laws require consents for four main categories of activities.



Process/use personal data:

Processing personal data casts the widest possible net for data use.

Behavioral advertising & targeting:

Privacy laws include a range of provisions aimed specifically at digital advertising use cases.

Sale/share personal data:

Sale of personal data typically includes most activities one would associate with sharing personal data.

Automated decision making & profiling:

Many digital products rely on algorithms to determine a customer experience based on a user’s profile.

This FREE white paper will help you answer:

What are the consent regulations today by region? How are those regulations changing?
What do marketers and developers need to do to collect and process data legally?
What is cookie consent? Why is it not enough to become compliant?

Frequently Asked Questions

Why do you need my personal information?

Your personal information is safe with us. We won’t sell or share it.

WireWheel is by privacy experts for privacy professionals. In exchange for your information, we can share valuable and relevant resources for you and your organization. Want to understand our privacy policy first? You can access it HERE.

Is this download really free?

It sure is!

We are on a mission to help organizations around the world show how to best protect the privacy of their customers personal data. We care deeply about data, privacy and building trust in the digital era.

Can I trust you?

Yes! We know what we’re talking about.

WireWheel is the privacy solution designed by privacy professionals for privacy professionals. We designed our Data Privacy and Protection Platform with a deep, first-hand understanding of what it takes to align privacy and data protection teams with software development, data science, security teams and outside advisors to modernize the compliance process.