SPOKES Virtual Privacy Conference Winter 2022

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Free Guide

Building Consumer Trust through Data Privacy Strategies

Beyond Compliance: Data Privacy Strategies Help Brands Build Consumer Trust

Transform your privacy compliance efforts for CCPA, CPRA, CDPA and GDPR and increase your competitive advantage.

 

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Your FREE guide will explain:

  • Why you should use compliance with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA) and Virginia’s new Consumer Data Protection Act (CDPA) as a marketing strategy
  • How to infuse data privacy into your marketing tactics
  • Actionable recommendations for building consumer trust
  • How to use privacy as a competitive advantage

Gain a deeper understanding of how data privacy impacts marketing efforts when building trust.

Business benefits

Gain a competitive edge while attempting to protect consumer data

Marketing edge

Explore how marketing efforts enhance privacy compliance

Consumer loyalty and retention

Build consumer trust while increasing your bottom line

Data breach incident response plan

Manage possible data breaches seamlessly with our disaster recovery plan

Team collaboration

Understand the benefits of cross-team collaboration for managing personal data

Compliance

Show your customers that you are compliant with data protection regulations

Frequently Asked Questions (FAQs)

How are customer expectations evolving with data privacy?

Expectations are increasing, quickly.

As consumers begin to gain more rights, there is an expectation that companies will begin to be more transparent with their customers in an effort to avoid losing business. In exchange, earned trust increases opportunities to share more information.

Who is this guide/eBook intended for?

Digital Marketing and Privacy Professionals.

Created for CMOs and CPOs, this is for you if you’re interested in understanding the key benefits of achieving privacy compliance or if you’re struggling to get your colleagues on board.

What are the penalties for non-compliance and data breaches?

Fines will vary by state.

For example, under CCPA, fines can reach up to $7,500 per intentional violation or up to $2,500 for an unintentional violation. And, under Virginia’s CDPA fines can be assessed up to $7,500 per violation.

How does privacy compliance impact data-driven marketing?

It’s an opportunity to reconsider marketing practices.

Thanks to privacy compliance, data-driven marketing will begin to fade away. The new landscape is inspiring marketers in the digital space to take a good look at marketing practices that have been used for many years. Looking beyond privacy compliance delivers a big opportunity to consider ways to build trust and deepen relationships with consumers.

As a digital marketer, what kinds of data security measures should I put in place to protect customer data?

Get ahead of it.

There are measures you can take before a breach happens that’ll ensure minimal impact if and when it does. First and foremost, be sure to put measures in place that ensure you’re collecting only the data you will be using, and make sure not to hold onto it for longer than necessary. It’s also important to stay on top of the latest compliance laws, as they are changing at a fast pace.

Do I have to be a privacy professional to use this guide?

Not necessarily.

Privacy laws are important for all members of an organization to understand, including Marketing, sales, IT and even purchasing teams. However, this guide will be most useful for Privacy and Marketing professionals.

Is this a time consuming process?

It doesn’t have to be.

Our Beyond Compliance eBook is a clear and concise resource if you want to understand the benefits of using data privacy as a marketing strategy. In addition, you’ll learn exactly how to infuse data privacy into your marketing plans. This short eBook will take most people less than 20 minutes to read.