Provide Consumers a Preferences and Consent Center
In order to comply with the California Privacy Rights Act, businesses must make it easy for consumers to opt-out of the sale of their personal data.
As a digital marketing leader, it’s essential to stay current with the law, and the best practices. One of the key focuses of the new California Privacy Laws (CCPA and CPRA) is making it easy for consumers to make and change their choices.
It is not about a “Cookie Pop-Up” anymore.
Here are three steps you can take to ensure your website is up to date:
WireWheel’s UPCP allows you to set up a consent and preference center in 24 hours
- Implement a Universal Preference and Consent Center: A Universal Preference and Consent Center should be embedded in your website, allowing consumers to reliably record and change their choices without any disruption.
- Ensure Easy Accessibility: Make sure that the Universal Preference and Consent Center is easily accessible through a clear “Your Privacy Choices Link”. This will ensure that consumers can quickly and easily find the center, and make their choices without any confusion.
- Connect the Center to Both Anonymous and Identified Users: If consumers are able to identify themselves, their choices must be connected to those identities. Ensure that your Universal Preference and Consent Center can connect to both anonymous and identified users, giving consumers full control over their data and privacy.
Implementing a Universal Preference and Consent Center benefits both consumers and businesses. By providing a reliable and efficient way for consumers to control their data and privacy, businesses can establish trust and create a positive reputation. This, in turn, can lead to increased customer loyalty and engagement.
In conclusion, as a digital marketing leader, you have a responsibility to prioritize consumer data privacy. By implementing a Universal Preference and Consent Center, ensuring easy accessibility, and connecting the center to both anonymous and identified users, you can establish trust and create a positive reputation for your business. Let’s work together to protect consumer data privacy and market more ethically and efficiently.