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  • Privacy Law Update

Privacy Law Update: August 16, 2021

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Rick Buck Chief Privacy Officer

Stay up to date with this weekly release covering key developments on data privacy laws, technology, and other hot privacy topics!


Newsworthy Updates

Brazil Announces National Data Protection Council

The Brazilian government has announced the members of the National Council for the Protection of Personal Data and Privacy (CNPD) as part of the process of implementation of the country’s data protection rules. Announced on Monday (9) through a presidential decree, the advisory board is part of the implementation of Brazil’s General Data Protection Law (LGPD). The council is tasked with the formulation of guidelines for the application of the data protection rules, including the provision of subsidies for the creation of the national data protection and privacy policy.

Google Restricts Ad Targeting Of Under-18s

Alphabet Inc’s (GOOGL.O) Google is blocking ad targeting based on the age, gender or interests of people under 18, the company said on Tuesday. It also said it would turn off its “location history” feature, which tracks location data, for users under 18 globally. It will further expand the types of age-sensitive ad categories that are blocked for users up to 18 and will turn on safe searching filters for users up to that age. Google is introducing a new policy for all under-18s and their parents or guardians to request the removal of the young person’s images from Google Image search results, the company said in a blog post, as part of several changes regarding young users.

Apple Will Scan U.S. iPhones For Images Of Child Sexual Abuse

Apple unveiled plans to scan U.S. iPhones for images of child sexual abuse, drawing applause from child protection groups but raising concern among some security researchers that the system could be misused, including by governments looking to surveil their citizens. The tool designed to detected known images of child sexual abuse, called “neuralMatch,” will scan images before they are uploaded to iCloud. If it finds a match, the image will be reviewed by a human. If child pornography is confirmed, the user’s account will be disabled and the National Center for Missing and Exploited Children notified.

Privacy Legislation: Data Brokers Regulatory Authority

With regards to privacy legislation, Congress needs to ask itself the question posed by the philosopher Hillel: “and if not now, when?” Every year multiple privacy bills are introduced in Congress and ever year multiple privacy bills never leave committee. The members of Congress tout the importance of online privacy for Americans, but fail to put words into action. This time it may be different and the regulatory structure established is critical to protecting personal data. One key item is ensuring data brokers are captured by this legislation and given the oversight that is desperately needed.

NIST Prioritizes External Input in Development of AI Risk Management Framework

National Institute of Standards and Technology officials are gleaning insights from a range of players as they work to draft Congressionally-directed guidance promoting the responsible use of artificial intelligence technologies. That in-the-making document—the Artificial Intelligence Risk Management Framework, or AI RMF—is aimed at building the public’s trust in the increasingly adopted technology, according to a recent request for information.

Privacy Legislation

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Rick Buck is the WireWheel Chief Privacy Officer and acts as a Privacy Advisor to WireWheel clients, helping them with the implementation and optimization of their privacy programs. Over the past 20 years, Rick has…