IAB’s GPP And MSPA

The IAB’s GPP (Global Privacy Policy) and MSPA (Media Rating Council’s Media Supply Chain Transparency and Data Governance Program) will discuss the efforts of the Interactive Advertising Bureau (IAB) to promote privacy and transparency in the digital advertising industry.

The GPP is a framework of privacy principles that aim to provide guidance on data collection, use, and disclosure in the digital advertising ecosystem.

The MSPA, on the other hand, is a set of guidelines and standards for media supply chain transparency and data governance. The panel will consist of experts from the IAB and other organizations involved in developing and implementing the GPP and MSPA.