Universal Preference and Consent Platform
Did you know…
…In the new California privacy law coming January 1, 2023 there are newly expanded consumer rights for opt-out of the sale of their personal information?
…Facebook pixel is now a sale of data?
…Audience measurement is now a sale of data?
…Frequency capping is now a sale of data?
…Contextual advertising is now a sale of data?
A complete solution to manage customers’ do not sell requests
Enable Do Not Sell
Stop pixels and cookies from firing. Capture consents in your server-side applications
Honor GPC
Read and honor the Global Privacy Control (GPC) signal
Orchestrate across your marketing systems
Ensure that you can honor consents in your server-side martech stack
Collect Your Customers’ Choices
Intake and manage consents both in the customer’s browser (cookies, pixels, etc) and your servers consent center and martech stack). Honor the Global Privacy Control (GPC) signal.
Market With Confidence
Make WireWheel’s Universal Preference and Consent Platform (UPCP) your source of truth and know that you are communicating with customers the way they prefer.
Integrate With Your Martech Stack
Proliferate choices across your brands and your martech stack and ensure that, when you communicate, choices are up-to-date.
View The Status At Your Fingertips
Analyze consent and preference data across channels. Understand trends and create an auditable compliance consent record.