Why Use WireWheel's Universal Preference and Consent Platform
Data privacy violations have become a hot topic in the information age. With the General Data Protection Regulation (GDPR) compliance in effect, companies have become aware of their accountability to protect user data. In the world of marketing, data is everything. This is why protecting data is essential to ensure a trustworthy relationship between the user and the company.
WireWheel’s Universal Preference and Consent Platform (UPCP) is essential to enable companies to obtain, manage, and utilize user data in a way that aligns with compliance standards.
A Smooth User Experience
When it comes to collecting data, user experience should be optimized. WireWheel offers a seamless UX design that makes it easier for users to manage their preferences and consenting to data collection. Compared to other opt-in and opt-out designs, users can easily navigate the interface, choose what data to allow, and update their preferences.
This entire user experience elevates the level of transparency and trust between the user and the company.
Regulatory Compliance
Data privacy regulations ensure that companies follow the law in the management of user data. UPCP ensures that companies can avoid any violations in data privacy regulations. Non-compliance is not only bad for business but may also result in hefty fines.
Using WireWheel ensures that regulations are followed while still allowing companies to effectively utilize user data for marketing.
Brand Reputation
Brand reputation is essential to any business. Consumers will more likely engage with brands that prioritize their privacy and data protection. The use of WireWheel not only aligns with the principles of the GDPR and CCPA but also shows that the company values the privacy of its consumers.
Transparency and effective communication enhance the trust between the user and the company, which can positively impact the brand’s reputation.
Effective Data Management
Proper data management is critical in marketing, and UPCP gives marketers the ability to manage their data properly. Marketing unwanted content can hinder the effectiveness of the marketing strategy.
With WireWheel, users can clearly state their preferences which ensures that the data collected is relevant to the user’s interests. This makes data collection more accurate and increases the chances of effective targeting and meeting user’s needs
Personalization
Personalized marketing has become the norm, and WireWheel supports effective personalization in marketing strategies. By allowing users to pick their preferences, users receive marketing content that aligns with their interests.
Also, the consent given by users allows companies to suggest personalized options, making the marketing strategy more effective.
Ultimate Guide to Preference and Consent Management, and the Global Privacy Control
Learn about the various aspects of consumer choice management, including opt-out management, cookies, pixels, scripts, tags, and the role of consent management platforms in today’s digital landscape.
What Our Customers Have to Say
"WireWheel is going to allow us to add functionality over time and expand our processing capabilities as states add (regulations)."
Paul Branco
Senior Director of Product Management, UX, & Analytics
Shoes.com
What Our Customers Have to Say
"We knew we needed to get (a platform) that would be able to help us intake requests, administer them, and respond to the requests and we had to do it pretty quickly."
Doug Rentz
Project Manager and Consultant
Aflac