Enforcement Under CCPA

In August 2023, California Attorney General Bonta announced the first-ever California Consumer Privacy Act (CCPA) enforcement action, a $1.2M settlement with Sephora. While CCPA gives consumers a wide range of rights, it creates a series of obligations for businesses.

This groundbreaking Sephora case involved an overlap in marketing and privacy that many brands are now assessing: targeted advertising data collection and opt-out policies.