Spokes 2020

Privacy in Marketing: What Will Our World Look Like in 3 Years

Session Replay:

Privacy in Marketing: What Will Our World Look Like in 3 Years

Stringent regulations and rising consumer expectations for data privacy are driving changes in business models and marketing tactics. Brands that rely on consumer data are working to deliver relevant and personalized experiences for their users while doing the right things with personal data.

Our panel of marketing and privacy experts discuss the changes companies have made to meet requirements of EUGDPR and CCPA, and how they’ve used the opportunity to build consumer trust.

What you’ll learn:

  • How the shift from third-party data to first-party data is impacting marketing and advertising tactics
  • What to expect from the International Advertising Bureau’s Transparency and Consent Framework V2 and the National Advertising Initiative
  • How Google’s Sandbox initiative and other innovations are changing the web
  • How technology can level the playing field so companies of all sizes can afford to meet data privacy regulations

Watch On-Demand:

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WireWheel Privacy Policy

Featured Speakers

Dona J. Fraser

Dona J. Fraser- Moderator

Vice President
Children’s Advertising Review Unit (CARU)
BBB National Programs, Inc.

Allen Gannett

Allen Gannett

Author
The Creative Curve

Noga Rosenthal

Noga Rosenthal

Chief Privacy Officer and General Counsel
Ampersand

Andy Dale

Andy Dale

General Counsel
Alyce

Rishabh Jain

Rishabh Jain

Head of Innovation and New Business Initiatives
LiveRamp

Know Your Data. Protect Customer Privacy. Get Ahead of Data Risks.