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Webinar Replay

Increase Customer Loyalty Through Privacy

Learn how to leverage best practices in marketing and privacy to build trust and gain customer loyalty.

WireWheel CMO Camille Landau was joined by Fatemeh Khatibloo, VP, Principal Analyst Serving CMO Professionals at Forrester to discuss:

  • Your customers’ key privacy personas
  • What your customers think about privacy and how you can build trust
  • KPIs to measure the trust building success
  • How to communicate the value of privacy across multiple stakeholders

Camille Landau

CMO
WireWheel

Fatemeh Khatibloo

Featured Guest

VP, Principal Analyst Serving CMO Professionals
Forrester

You will learn:

  • How privacy and marketing teams can work together to use brand trust as a competitive advantage
  • Your customers’ expectations and concerns when it comes to privacy
  • How to ensure that you are correctly applying contextual privacy practices and building trust
  • The key benefits that building trust can bring to your brand

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