Privacy Law Update: October 4, 2021
Are stricter privacy regulations a good thing? As more state and local governments look to protect data privacy, a couple of industry experts point out some of the challenges associated with these types of policies.
Effective October 1, 2021, Connecticut law concerning data breach notification will change. Conn. Gen. Stat. § 36a-701b, passed in 2012, established the notification requirements for business and protections for consumers when a “breach of security” occurs. Now, in an effort to further protect consumers, the Connecticut legislature expanded the reach of the data breach notification statute with PA 21-59.
U.S. Senator Maria Cantwell (D-WA), Chair of the Senate Committee on Commerce, Science, and Transportation convened a hearing titled “Protecting Consumer Privacy” at 10:00 a.m. on Wednesday, September 29, 2021. This hearing examined how to better safeguard consumer privacy rights, including equipping the Federal Trade Commission with the resources it needs to protect consumer privacy through the creation of a privacy bureau; and the need for a comprehensive federal privacy law.
This summer, the Federal Trade Commission (“FTC”) hosted its sixth annual PrivacyCon, an event focused on the latest research and trends related to consumer privacy and data security. This years’ event was divided into six panels: Algorithms; Privacy Considerations and Understandings; Adtech; Internet of Things; Privacy-Children and Teens; and, Privacy and the Pandemic. Welcoming attendees and kicking off the event, Commissioner Rebecca Kelly Slaughter called for minimization of data abuses and for a move away from the notice and consent model of privacy in favor of data minimization. PrivacyCon topics are selected by the FTC and often seen as an indication of enforcement priorities.
The new realities of identity are forcing marketers to rethink practices that have been in place for over 20 years. Industry, regulatory, and technology trends are fundamentally shifting the way that data is permissioned, accessed, and used for marketing purposes. These changes are driven by consumer demand for more transparency around how their data is collected, used, and managed.
However, marketers must answer the call. The industry has an opportunity to build a more effective advertising framework that puts consumers and data privacy at the center. Marketers can still deliver personalized experiences and delight customers, but they must look at new and innovative approaches.
How do we do that? Where do we start? To answer these questions, Tapad, a part of Experian, commissioned Forrester Consulting to evaluate the current state of customer data-driven marketing.
Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. But new laws, regulations and tech policies are forcing businesses to completely rethink how they collect and use data. Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both.
Commerce Secretary Gina Raimondo said Tuesday that the U.S. will rally allies in order to mount pressure on China, the world’s second-largest economy, an approach that differs from the “America First” policies pursued by President Joe Biden’s Republican predecessor, Donald Trump.
“America is most effective when we work with our allies,” Raimondo told CNBC’s Kayla Tausche in an exclusive interview. “If we really want to slow down China’s rate of innovation, we need to work with Europe.”