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CCPA doesn’t have to be a marketing roadblock.
You can seize it as an opportunity to demonstrate responsible data stewardship and build consumer trust in your brand.
Your company’s privacy-related interactions with consumers – both your customers and non-customers – will increase as a result of CCPA.
This eBook takes an honest look at your options and opportunities in a privacy-centric world, including:
Interactions with consumers on your website and via Data Subject Access Requests
Data operations including management of first-party and third-party cookies
Use of personal data in MarTech and AdTech platforms