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CCPA doesn’t have to be a marketing roadblock.

You can seize it as an opportunity to demonstrate responsible data stewardship and build consumer trust in your brand.

Your company’s privacy-related interactions with consumers – both your customers and non-customers – will increase as a result of CCPA.

This eBook takes an honest look at your options and opportunities in a privacy-centric world, including:


Interactions with consumers on your website and via Data Subject Access Requests


Data operations including management of first-party and third-party cookies


Use of personal data in MarTech and AdTech platforms

Get your copy to learn the essential building blocks of a positive privacy experience that creates long-term value for your consumers and your company.