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CCPA Doesn’t Have to Be a Marketing Roadblock

You can seize it as an opportunity to demonstrate responsible data stewardship and build consumer trust in your brand.

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What is Facebook LDU?

Facebook has introduced a new feature called “Limited Data Use” (LDU). LDU affects Facebook’s “Business Tools,” including the Facebook Pixel, which businesses use for “retargeting” ads at Facebook users (and others) across the web.

Facebook introduced LDU in order to:

  • Give businesses more control over how their data is used in Facebook’s systems
  • Better support businesses with their California Consumer Privacy Act (CCPA) compliance efforts

The CCPA Quick Start demo will show you how your organization can be CCPA compliant in minutes by:

Implementing a cookie consent banner that allows users the choice to opt out of the sale of their personal information

Communicating users’ preferences to Facebook so that it can apply Limited Data Use (LDU)

Providing all other relevant CCPA notices and complying with all other obligations under the CCPA