What CCPA’s “Do Not Sell” Requirement Means for You

Webinar Replay

CCPA gives consumers the right to opt out of the sale of their personal information. Compliance may sound as simple as adding a “Do Not Sell” button to your homepage, but leaving it at that could cost you in fines and loss of consumer trust.

In this webinar we took a marketer’s view of CCPA’s “Do Not Sell” requirement to demonstrate how to turn compliance into an opportunity to build trust in your brand. Privacy experts explained how the CCPA applies to the sale or exchange of all consumer information, including personal data captured by cookies and other tracking technologies.

Our featured speaker, Fatemeh Khatibloo of Forrester Research, discussed the implications of preference management and the marketer’s critical role in meeting consumer privacy expectations.

Key takeaways: 

  • What CCPA’s “Do Not Sell” requirement really means for your company’s sale of personal data and your use of tracking technology
  • How to creatively manage consumer preferences and use the privacy experience as a positive brand differentiator
  • How to apply consumers’ consent preferences in your data stores and processing sites, and ensure that third parties also comply


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Featured Speakers

Justin Antonipillai

          Founder and CEO               WireWheel

Recognized as one of the leading experts on privacy and data protection. He led a number of important international dialogues as Acting U.S. Under Secretary on privacy, including the EU-US Privacy Shield negotiations and GDPR outreach.

Fatimeh Khatibloo

       VP and Principal Analyst      Forrester

Serving B2C marketing professionals with a focus on the shifting global consumer data ecosystem, Fatimeh helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox.

Tim Geenen

  GM, Privacy & Consumer Experiences LiveRamp

In his previous experience, Tim co-founded and was chairman of the first programmatic Interactive Advertising Bureau (IAB) task force in Europe. Currently serving as a board member for IAB Netherlands, Tim is well versed in digital media and the technology business inside out.