Featured Insight

Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part I

More on this in Part II of this post

A Third Set of Modifications to the CCPA Regulations
A Third Set of Modifications to the CCPA Regulations

It seems like we’ve been talking about the CCPA for a very long time. The first proposed CCPA language came out in October 2019. The California DOJ received feedback during public commentary periods and went through several rounds of modifications to the proposed...

CPRA/Prop 24: Get Ready for Risk Assessments and Audits
CPRA/Prop 24: Get Ready for Risk Assessments and Audits

The California Consumer Privacy Act (CCPA) recently crystallized a new U.S. standard for data privacy. But it still falls short of meeting the requirements of many consumer privacy advocates. Some Californians are already forging ahead with a ballot initiative to...

Why You Should Stick with Privacy Shield for Now
Why You Should Stick with Privacy Shield for Now

Now that the Schrems II decision is behind us and the EU-US Privacy Shield no longer provides a valid legal basis for data transfers from the EU to the U.S. does it still hold a place in the privacy story for US companies?  Will the US stand up an enhanced framework...

CCPA Final Regulations Overview
CCPA Final Regulations Overview

On August 14, 2020, California Attorney General Xavier Becerra announced the approval of final regulations under the California Consumer Privacy Act (CCPA). The approved regulations go into effect immediately.  Given that the final regulations are already in effect as...

Gartner Includes WireWheel in Three Hype Cycles for 2020
Gartner Includes WireWheel in Three Hype Cycles for 2020

What’s the right time to invest in privacy technology? Wait too long and you’ll struggle to manage the growing volume of consumer requests and emerging privacy laws. Meanwhile, companies able to adapt nimbly to changing privacy requirements will increase consumer...

How to Guard Employees’ Data Privacy in the Age of Covid-19
How to Guard Employees’ Data Privacy in the Age of Covid-19

Companies are eager to get back to business as usual and leave Covid-19 behind. But re-opening the doors to your business and welcoming back your employees won’t be so straightforward. Covid-19 is causing a new data privacy conundrum for employers. You’re expected to...

CCPA Regulations Are Finalized. What Does It Mean for Your Business?
CCPA Regulations Are Finalized. What Does It Mean for Your Business?

The wait is over. California’s Attorney General (AG) has issued the final version of the California Consumer Privacy Act (CCPA) regulations. The final edition, published on June 1, 2020, is unchanged from the last draft, which was published in March. That’s a relief...

Spokes 2020 Recap
Spokes 2020 Recap

From June 17 – 18, WireWheel brought together experts across different industries for Spokes 2020, a virtual privacy and technology conference that examined pressing privacy and data protection issues that organizations are currently facing. Here's a quick overview of...

Save Time and Money with Privacy Program Automation
Save Time and Money with Privacy Program Automation

Where does personal data reside? In most companies, it lives in technology silos. Databases, servers, applications, zip files, and more house structured and unstructured data and are managed with inconsistent processes. What’s more, data exists in repositories that...