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Five Privacy Predictions for 2021 from Forrester

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Forrester

Are Marketing Metrics Blinded by the Light?

The great twentieth century composer and iconoclast, Igor Stravinsky, said “To enjoy to the full the conquests of daring, we must demand that it operate in a pitiless light.” (Poetics of Music in the Form of Six Lessons, 1947). Digital marketers do not seem to agree....

Privacy Technology Implementations: Lessons Learned

Everybody views data privacy through a different lens: through your general counsel; through your technology team; or even your technology stack. “What problems were you trying to address when picking a data privacy solution?” asks Stephen Buko. Stephen is WireWheel’s...

Is This the Way the Cookie Crumbles?

Written by Rick Buck, Chief Privacy Officer, WireWheelAlmost from the beginning of the internet’s transition to an e-Commerce superhighway, cookies have been the primary way most advertisers target users online. Cookies track your browsing history, building user...

Data Privacy Day in the Years to Come

January 28 marked the annual Data Privacy Day. In recognition, WireWheel CEO Justin Antonipillai brought together a group of leading international privacy experts to discuss what changes they posit for both the near and long term. The Acting Under Secretary, U.S....

Privacy Merits Pride of Place

A lot of the way that we approach security can be applied to privacy. [Like] the methodology of ‘Defense in Depth.’ Likewise, with privacy, I think the technology and the process that you put in place can provide the same kind of maximized opportunity for spotting...

Privacy Law Update: Virginia’s Consumer Data Protection Act

Written by Rick Buck, Chief Privacy Officer, WireWheel Stay up to date with this weekly release covering key developments on data privacy laws, technology, and other hot privacy topics!From a privacy perspective, 2021 is getting off to a quick start here in the United...

WireWheel Supports Global Privacy Control (GPC)

Written by Rick Buck, Chief Privacy Officer, WireWheelRemember Do Not Track (DNT), the web browser setting that requests that a web application disable tracking of an individual user? Well, it looks like it has a new sibling, the Global Privacy Control (GPC). The GPC...

Five Privacy Predictions for 2021 from Forrester

“Before I dive in into the specific predictions...[I just want to say that] I think that privacy professionals today understand this very well, but sometimes the larger organization might struggle to see it.” Privacy is about requirements, it’s about regulation, it’s...

Consumer Retargeting: What’s the Problem?

“I admit that I don't understand.” says Alyce General Counsel Andy Dale. “I don't understand the [consumer’s] frustration and maybe it's because in law school you get pounded with this concept of damages. How is the person damaged?” He asks: What is frustrating about...

Ethical Marketing: The First Consumer Touchpoint is Trust

The AdTech industry is in a bit of a crisis. “We have a system that is out of alignment,” Hearst Magazines president and incoming IAB [1] chairman Troy Young said….The ad tech industry has tried to address the problem on its own...But those efforts have proven...

Privacy by Design

In his seminal 1965 book, Unsafe at Any Speed: The Designed-In Dangers of the American Automobile, Ralph Nader accused American car manufacturers of not only being reticent to introduce safety features, but purposefully designing in features that created unsafe...

Federal Privacy Law in 2021?

On December 9, just one week after WireWheel’s SPOKES Privacy Technology Conference, where the concept of a U.S. federal privacy law was widely discussed, the Senate Committee on Commerce, Science, and Transportation held a hearing that raised this very issue. Framing...

Data Privacy and the Pandemic

A Principled Approach Data privacy and protection has become even more top-of-mind during the COVID-19 pandemic. What were once arcane matters for cybersecurity and governance professionals, legislators, and marketers, has become public discourse. The argument for...

Another Round of Proposed CCPA Modifications

On December 10, 2020, the California Attorney General proposed new modifications to the CCPA. The proposed modifications are in response to comments received about the October 12, 2020 proposed modifications to the “final” CCPA regulations, issued August 14, 2020....

Privacy Shield: Two Key Players Discuss “What Now and Next?”

In the plenary session of WireWheel’s SPOKES Privacy Conference two central figures in crafting transatlantic data transfer protection schemata ― Bruno Gencarelli and Justin Antonipillai ― discussed where things are post-Schrems II, and where they may be headed. Bruno...

Women in Privacy Lead the Way

The CIO.com article Women in tech statistics: The hard truths of an uphill battle (White, 2020) presents a mixed bag of some positive trends and very bad experiences. Consider: “According to data from the National Science Foundation,” writes White, “more women than...

Canada Introduces New Federal Privacy Bill

On November 17, the Canadian government drafted new privacy legislation that would make significant changes to their existing federal privacy laws. If passed, Bill C-11, the Digital Charter Implementation Act (DCIA), would replace Part 1 of the Personal Information...

How Does CCPA Affect Mergers & Acquisitions?

If your company is preparing for a liquidity event or doing the due diligence associated with acquiring a business, there are privacy implications you should be considering. One consideration is the costs associated with coming into compliance of the newly purchased...

A Third Set of Modifications to the CCPA Regulations

It seems like we’ve been talking about the CCPA for a very long time. The first proposed CCPA language came out in October 2019. The California DOJ received feedback during public commentary periods and went through several rounds of modifications to the proposed...

CPRA/Prop 24: Get Ready for Risk Assessments and Audits

The California Consumer Privacy Act (CCPA) recently crystallized a new U.S. standard for data privacy. But it still falls short of meeting the requirements of many consumer privacy advocates. Some Californians are already forging ahead with a ballot initiative to...

Why You Should Stick with Privacy Shield for Now

Now that the Schrems II decision is behind us and the EU-US Privacy Shield no longer provides a valid legal basis for data transfers from the EU to the U.S. does it still hold a place in the privacy story for US companies?  Will the US stand up an enhanced framework...

CCPA Final Regulations Overview

On August 14, 2020, California Attorney General Xavier Becerra announced the approval of final regulations under the California Consumer Privacy Act (CCPA). The approved regulations go into effect immediately.  Given that the final regulations are already in effect as...

Gartner Includes WireWheel in Three Hype Cycles for 2020

What’s the right time to invest in privacy technology? Wait too long and you’ll struggle to manage the growing volume of consumer requests and emerging privacy laws. Meanwhile, companies able to adapt nimbly to changing privacy requirements will increase consumer...

How to Guard Employees’ Data Privacy in the Age of Covid-19

Companies are eager to get back to business as usual and leave Covid-19 behind. But re-opening the doors to your business and welcoming back your employees won’t be so straightforward. Covid-19 is causing a new data privacy conundrum for employers. You’re expected to...

Spokes 2020 Recap

From June 17 – 18, WireWheel brought together experts across different industries for Spokes 2020, a virtual privacy and technology conference that examined pressing privacy and data protection issues that organizations are currently facing. Here's a quick overview of...

Save Time and Money with Privacy Program Automation

Where does personal data reside? In most companies, it lives in technology silos. Databases, servers, applications, zip files, and more house structured and unstructured data and are managed with inconsistent processes. What’s more, data exists in repositories that...

CCPA 1.0 vs. 2.0: What’s Changing and How Will It Impact You?

The California Consumer Privacy Act (CCPA) is proving to be a moving target. There’s been lots of back and forth as the California Attorney General shares proposed changes and receives feedback in at least two rounds of comments before the July 1 enforcement date....

What CCPA’s Do Not Sell Rule Means for Your Business

Does your company sell consumer data? When it comes to the California Consumer Privacy Act (CCPA), answering that question isn’t so straightforward. Even if you don't sell lists of personal data for money, you may still be "selling" under CCPA’s broad definition of...

Leveraging Privacy as a Competitive Advantage [Infographic]

Happy Data Privacy Day! With this year’s theme emphasizing businesses to “improve their data privacy practices,” is your organization doing its part in safeguarding your consumers’ data? If you need a refresher on best practices, we’ve put together a helpful...

Your CCPA To-Do List for Today and 2020

When the California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, it will codify what we’re seeing globally: a new emphasis on the rights of consumers to own and control their personal data. Keep in mind that by addressing CCPA, you’re also...

GDPR vs. CCPA: Crucial Differences You Need To Know

All the new privacy regulations coming out are creating a complicated compliance environment that many organizations are having trouble reckoning with. Not to worry! WireWheel is here to explain the differences between these related policies so you can stay compliant...

The Ultimate Guide to DSAR: How to Respond Quickly and Compliantly

What is DSAR? Data Subject Access Requests (DSARs) give individuals the right to discover what data an organization is holding about them, why the organization is holding that data and who else their information is disclosed to. DSAR specifically is a term introduced...

What is CCPA? Requirements, Compliance, and Solutions Explained

What Is CCPA? CCPA was born from a consumer-driven ballot initiative to protect personal data privacy, much like Europe’s GDPR (though there are important differences). Rather than allow the original ballot initiative to proceed, the California legislature rushed to...

Our Take on California’s New Ballot Initiative

A year after his initial success with the California Consumer Protection Act (CCPA), Alastair Mactaggart is continuing to advance the privacy journey with a new California ballot initiative slated for the November 2020 election. The California Privacy Rights and...

WireWheel Privacy Management Included in Three Gartner Hype Cycles

Recognizing the influence of privacy requirements on key business and technical decisions, Gartner has placed privacy management tools within not just one but three 2019 Hype Cycles. The privacy landscape is changing rapidly and new technologies are emerging on a...

The Difference Between Privacy and Cybersecurity and Why It Matters

The terms “privacy” and “cybersecurity” are closely intertwined but they aren’t the same. Your organization needs to excel at both privacy and security to maintain customer trust and comply with regulatory requirements. Understanding how these concepts differ and how...

Keys to a Customer-Centric Privacy Experience

Keys to a Customer-Centric Privacy Experience Customer relationships have always been at the heart of a successful business. Companies that craft exceptional customer experiences  outperform the market by 107.5%, due to higher revenue and lower expenses. When...

You Don’t Have to Boil the Ocean to Achieve Privacy Compliance

When GDPR mandated Privacy Impact Assessments (PIA), lawmakers had the best of intentions. They wanted companies to understand how personal data is used in their business process. And, they wanted to see demonstrable proof – a tangible output – of privacy practices....

Rising to the Challenge of Subject Rights Requests

Data privacy laws give people rights to access, delete, correct and move the data businesses collect about them. Consumers assert their own privacy rights by submitting a data subject access request (DSAR) directly to the organization that collected or processed their...

Gartner Says We Are a Cool Vendor in Privacy Management!

We claim to be a lot of things, but we would never claim to be cool. Like all truly cool things, that should be left to the rest of the world to judge…….  and they just did. Gartner just named WireWheel a Cool Vendor in their April 2019 Cool Vendors in Privacy...

Am I My Device? According to CCPA, Yes

When the alarm wakes me up, I reach for my mobile phone and check email. Next, I strap on my smartwatch. Over breakfast, I read the news on my tablet while Alexa plays some tunes. I join a conference call while driving to work and spend much of the day on my laptop....

The Roots of WireWheel

Over the past five years, we have seen real urgency develop worldwide around the topic of privacy – and the story starts and ends with people. Why? Because most people didn’t – and still don’t – believe they are in control of their own information. Individuals,...