Blog: Marketing Articles

Is This the Way the Cookie Crumbles?
Is This the Way the Cookie Crumbles?

Written by Rick Buck, Chief Privacy Officer, WireWheelAlmost from the beginning of the internet’s transition to an e-Commerce superhighway, cookies have been the primary way most advertisers target users online. Cookies track your browsing history, building user...

Consumer Retargeting: What’s the Problem?
Consumer Retargeting: What’s the Problem?

“I admit that I don't understand.” says Alyce General Counsel Andy Dale. “I don't understand the [consumer’s] frustration and maybe it's because in law school you get pounded with this concept of damages. How is the person damaged?” He asks: What is frustrating about...

Ethical Marketing: The First Consumer Touchpoint is Trust
Ethical Marketing: The First Consumer Touchpoint is Trust

The AdTech industry is in a bit of a crisis. “We have a system that is out of alignment,” Hearst Magazines president and incoming IAB [1] chairman Troy Young said….The ad tech industry has tried to address the problem on its own...But those efforts have proven...