Blog: Marketing Articles
Marketing Technology 101 for Privacy Officers: What Is the Marketing Team Up To?
A marketer has to balance all of the tools that they're going to deploy and utilize all of the data at their fingertips. But they more and more have to be really attentive to their brand and their brand's reputation. And…data they're utilizing, and the ways in which...
Is This the Way the Cookie Crumbles?
Written by Rick Buck, Chief Privacy Officer, WireWheelAlmost from the beginning of the internet’s transition to an e-Commerce superhighway, cookies have been the primary way most advertisers target users online. Cookies track your browsing history, building user...
Consumer Retargeting: What’s the Problem?
“I admit that I don't understand.” says Alyce General Counsel Andy Dale. “I don't understand the [consumer’s] frustration and maybe it's because in law school you get pounded with this concept of damages. How is the person damaged?” He asks: What is frustrating about...
Ethical Marketing: The First Consumer Touchpoint is Trust
The AdTech industry is in a bit of a crisis. “We have a system that is out of alignment,” Hearst Magazines president and incoming IAB [1] chairman Troy Young said….The ad tech industry has tried to address the problem on its own...But those efforts have proven...
Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part II
As discussed in Part I of this blog, leading edge companies are looking at the trends in data privacy and recognizing two things: 1) This trend is likely to continue and 2) while it presents challenges to the marketing ecosystem as it exists today, it also presents...
Ethical Marketing: Leveraging Data Privacy to Improve Customer Experience and Brand – Part I
Since the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) came into effect (May 2018 and January 2020 respectively), the concept of “ethical marketing” has increasingly become top of mind. Of course, the immediate concern for...
Does Your Company Advertise on Facebook? Get the Facts About Facebook LDU, Retargeting & CCPA
Are you advertising on Facebook and are confused by its “Limited Data Use” feature? Check out our latest infographic to get a clear picture of what this means for your retargeting efforts and for tips on achieving or maintaining CCPA compliance.Facebook’s “Limited...